𝐖𝐡𝐚𝐭 𝐇𝐚𝐩𝐩𝐞𝐧𝐬 𝐖𝐡𝐞𝐧 𝐚 𝐋𝐞𝐚𝐝𝐞𝐫 𝐅𝐢𝐧𝐚𝐥𝐥𝐲 𝐓𝐚𝐤𝐞𝐬 𝐅𝐮𝐥𝐥 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩? (𝐅𝐞𝐚𝐭. 𝐍𝐢𝐜𝐤 𝐇𝐢𝐭𝐞𝐫)

𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗴𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝘀 𝗮 𝗹𝗲𝗮𝗱𝗲𝗿 𝘀𝘁𝗮𝗿𝘁𝘀 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘆𝗼𝘂 𝘀𝘁𝗼𝗽 𝗺𝗮𝗸𝗶𝗻𝗴 𝗲𝘅𝗰𝘂𝘀𝗲𝘀?

This week on 𝐓𝐡𝐞 𝐔𝐧𝐜𝐨𝐦𝐦𝐨𝐧 𝐋𝐞𝐚𝐝𝐞𝐫 𝐏𝐨𝐝𝐜𝐚𝐬𝐭, I sit down with 𝐍𝐢𝐜𝐤 𝐇𝐢𝐭𝐞𝐫—former pro athlete, entrepreneur, and host of 𝐓𝐡𝐞 𝐇𝐢𝐭 𝐒𝐭𝐫𝐞𝐚𝐤 𝐏𝐨𝐝𝐜𝐚𝐬𝐭—who shares the life-changing moment at age 35 that forced him to take full ownership of his future. The result? Uncommon growth in business, leadership, faith, and legacy.

𝐖𝐞 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐭𝐫𝐮𝐥𝐲 𝐦𝐞𝐚𝐧𝐬 𝐭𝐨 𝐥𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 𝐜𝐥𝐚𝐫𝐢𝐭𝐲, 𝐜𝐨𝐧𝐯𝐢𝐜𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲—𝐢𝐧 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐲𝐨𝐮𝐫 𝐟𝐚𝐦𝐢𝐥𝐲, 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐦𝐢𝐬𝐬𝐢𝐨𝐧.

🎯 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞, 𝐲𝐨𝐮’𝐥𝐥 𝐥𝐞𝐚𝐫𝐧:

✅ Why real leadership starts with personal responsibility

✅ How to lead your team like a winning roster

✅ The power of faith in staying grounded as a leader

✅ Why your social media should function like a CRM

✅ How to stay consistent when growth gets tough

✅ And when it’s time to make the hard call and part ways

𝐓𝐡𝐢𝐬 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐨𝐫 𝐛𝐫𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐭𝐡—𝐢𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐥𝐞𝐚𝐝𝐞𝐫 𝐨𝐭𝐡𝐞𝐫𝐬 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰.

🙌 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐍𝐢𝐜𝐤 𝐇𝐢𝐭𝐞𝐫:

🎙️ Listen to The Hit Streak Podcast

🌐 Website → https://NickHiter.com

📲 Follow @NickHiter on Instagram, YouTube, and LinkedIn for leadership insights, social media strategies, and real conversations about purpose and performance.

📣 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐋𝐞𝐚𝐝 𝐔𝐧𝐜𝐨𝐦𝐦𝐨𝐧?

💼 𝐁𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝐅𝐑𝐄𝐄 1:1 Leadership Strategy Call with John → https://coachjohngallagher.com/freecall

🌐 More tools and resources → https://linktr.ee/coachjohngallagher

📲 Follow @CoachJohnGallagher on Instagram, LinkedIn, and YouTube

#CoachJohnGallagher #TheUncommonLeaderPodcast #LeadershipCoaching #UncommonLeader #ExecutiveCoaching #ValuesBasedLeadership #ChristianLeader #FaithBasedCoach #PurposeDrivenLeadership #LeadWithFaith #MindsetMatters #GrowthMindset #LearnLeadGrow #LevelUpLeadership #NickHiter #HitStreak #LeadershipDevelopment

Thanks for listening in to the Uncommon Leader Podcast. Please take just a minute to share this podcast with that someone you know that you thought of when you heard this episode. One of the most valuable things you can do is to rate the podcast and leave a review. You can do that on Apple podcasts, or rate the podcast on Spotify or any other platform you listen.

Did you know that many of the things that I discuss on the Uncommon Leader Podcast are subjects that I coach other leaders and organizations ? If you would be interested in having me discuss 1:1 or group coaching with you, or know someone who is looking to move from Underperforming to Uncommon in their business or life, I would love to chat with you. Click this link to set up a FREE CALL to discuss how coaching might benefit you and your team)

Until next time, Go and Grow Champions!!

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Chapters

• 0:00 Nick's Journey to Leadership
• 6:15 Faith and Personal Development
• 10:45 Advertising with Purpose
• 16:05 The Power of Consistency
• 21:45 The Role of AI in Business
• 27:23 Social Media Strategy and Growth
• 33:25 Final Insights and Episode Closing

Transcript

Speaker 1: 0:00

So, like that's probably one of the biggest mistakes that even I made as a young entrepreneur is I wanted to help everybody else, but I haven't helped myself first, so I wasn't in a place of health to do that. I wasn't qualified to do so. There's a lot of people like you can get a great education off of YouTube, with people saying a lot of great and profound things that you agree with, and then you can get a camera out and repeat those over and over and over again and create some really great sound bites. But if you haven't learned to actually apply what it is that you're talking about, that you're learning, then you can't help other people do it.

Speaker 2: 0:36

Hey, Uncommon Leaders, welcome back. This is the Uncommon Leader Podcast. I'm your host, John Gallagher. I've got a great guest coming out for you today. He is going to give us a masterclass in growth, both personal growth and business growth, scaling and hitting it out of the park, and we'll have some themes there, both in business and in life. I'm bringing you a gentleman by the name of Nick Heider. He's the host of the Hit Streak podcast. It's got over 200,000 listeners. He's a philanthropist as well, involved in many things in his local community that I look forward to getting to hear more about, and he's clearly a thought leader in the leadership social media industry and he's been featured on organizations NBC, New York Times, ABC, all the big names where he's been featured. So we're honored to have him as a guest on the Uncommon Leader podcast. But he's also a devoted dad, husband and a man of faith as well, and I look forward to hearing all those things from here. So, Nick Heider, welcome to the Uncommon Leader podcast. Great to have you. How are you doing today?

Speaker 1: 1:39

Well, john, it's an honor and a pleasure to be here hanging with you, man, and all of your amazing and loyal audience. Brother, let's give them what they came to get right.

Speaker 2: 1:48

Absolutely, let's do that. Well, let's start off like I start off all my first time guests. I'm going to ask you to tell me a story from your childhood that still impacts who you are today, as a person or as a leader.

Speaker 1: 2:00

Man, that's a great question. My childhood lasted until about my 35th birthday, if I'm being honest, right, okay. So that story is real simple. It was the last time that I went to my parents for help and they said this is the last time, don't come back. And that was when really everything that we have today started. That was the foundation of it. It was Nick. This is your life. It's time for you to take it and own it. You know what I mean, and that was the greatest gift for my family that we have today. That my parents gave us was freedom. It was freedom.

Speaker 2: 2:36

Yeah, the little boots or whatever it is, the kick right, say no more. You know, again, as we're parents in this world today, it's so hard uh to to do that and I'm sure that was a tough decision for them. Uh, but no doubt, uh, some love that was there. That was really cool and, yeah, I get, I look forward to hearing how that shaped you uh, and some of the things that you are today. Uh, you're a former, former professional baseball player. I'm going to jump right into the podcast and the name of it, the Hit Streak podcast. What's behind the name Hit Streak? Or the philosophy, or what's there for you? I mean, I'm going to assume that there's some kind of baseball theme in terms of the title of it, but what's there for you?

Speaker 1: 3:14

Well, it's really simple. In college I was on both a baseball and a music scholarship, and if you have a hit in music or in baseball, it's a good thing, and if you have a streak of them it's even better. That's where it came from.

Speaker 2: 3:27

Yeah, you think about that as that hit streak and you put them together. I know I got a few years on you as you go through it. I remember those, uh. The last one that I remember really watching was Pete Rose's hit streak, uh, back in the day and then and then prior to that I'm not sure all the ones that he was trying to break, but that was really a lot of fun. And that type of hit streak, that type of momentum that you get on, it's positive and it starts to get um, inertia on the other side of a hit streak is a word you're never allowed to say in baseball, uh, whether that's a slump or something else. But look, in the world that you're living in today, with leadership and the influence that you have and maybe even part of your story. What are some of the influence that you have and maybe even part of your story? What are some of the things that you see today that leaders are running into, barriers that are keeping them from that hit streak or that momentum they're looking to generate.

Speaker 1: 4:13

Well, leaders identify themselves first, and leaders always. You have to assume responsibility for everything, because if it's not your responsibility, it's somebody else's, which means they have to solve whatever the problem is that you might be dealing with or confronted with. So I was coaching my son's baseball team a couple weeks ago, as we sit today, and the theme of the post-game meeting was is, you know, none of the players stepped up and led, which means the whole team took a step back Right. So at the end of the day, you know there's a saying that we love that on bad players, nobody leads. On average players, um, at the end of the day, you know, there's a great.

Speaker 1: 4:44

There's a saying that we love that on bad players, nobody leads. On average players, the coaches lead. And on great sorry, on bad teams, nobody leads. On average teams, um, coaches lead, and on great teams, the players lead. So that's kind of like that's the big theme for us. Um, as the kids grow up they're 15 this year it's like, guys, if you're leaning on us to get you fired up and ready to rock and roll, we've already lost. My job as the coach or the manager or whatever is to make sure that one of the players is stepping up and leading that team.

Speaker 2: 5:19

Love that. I think about that because you're exactly right. Again, we stay in kids for a little while. 15 15 year old. I got a chance. My brother coaches his son, which is eight year old. It's a little bit different world they're still trying to get into. Do we really keep score? Are we counting all the outs and things like that within baseball? But you get into the 13, 14, 15 year olds. That's the real deal. And travel baseball is real. But from a leadership standpoint, you're in the game and you have responsibility. You have accountability. You mentioned that. I love that analogy of bad teams, good teams and great teams. Good team has a really good leader in your world, nick, and as you again, as you coach and bringing that out, what are some of the things that you do to develop your own skills as a leader that you can pass down to your children as well?

Speaker 1: 6:06

Well, obviously, personal development is a big thing, but I believe every generation has to be better than the previous one if we're doing it right.

Speaker 1: 6:13

So I have to do things bigger and better and move things further than my father did, the same way that he did from his dad, and my son has to do the same thing.

Speaker 1: 6:22

And if we continue to do that, generation after generation after generation one, we're going to end up creating generational wealth, but we're going to start to eliminate all those generational sins that are passed down from one generation to the next. So you know, at the end of the day being somebody asked me the other day who my biggest three mentors are in my life and I was like, well, probably my dad, my son and my wife. Right, because I learn from them every single day, specifically my son. My son is the greatest teacher I've ever had, because it's almost like looking at a reflection of yourself, just a younger version, and I already know what he's thinking and I already know what he's going to do stupid, or I know what he's going to do great, because it's. It's so crazy how you see, like the way that he learns, and there's so much in common that him and I have, even though there's 32 difference, uh or sorry, 29 years of age difference, you know.

Speaker 2: 7:15

You know I love that and you think about the modeling I mean again, I think about country music that goes along with that. Um, you know he's always watching you. Basically, in terms of understanding, it becomes that mirror and I know that, listening and doing some research on you as well, that faith plays a really important role in your life. Also, how has that come even more when you stopped being a kid at 35 and how has faith played a role in your life and in your business, frankly too?

Speaker 1: 7:41

Yeah, man. Well, I'll put it to you this way. So your faith is incredibly important, because how hard you believe in whatever it is that you believe in is going to directly affect the outcome of how you do things. And let me see if I can put it together like this. So one of the things that I struggle with going to going to church is there's people there's, let's say, 300, 350 people in the congregation surrounded. That I love, all right, that I care about in that congregation. But you know, if I was to have a conversation with them today and then have another conversation with them a year from now, a lot of those people, many of those people, most of those people, are going to be in the exact same spot they are today, Right. So, like for me, like I really struggle with that Proximity is important.

Speaker 1: 8:29

I do think church is a great place to raise kids. It feeds my wife a lot, but I want to be around people that are moving the needle and you know, church turns into what a lot of people just do on Sunday, which means it's lost the meaning from the reason that they went the first time. So, like, every time after we leave church, I ask my wife and my son my daughter's not young enough to understand, or not old enough to understand yet but I asked my wife and my son what'd you get out of that message today? And basically they always tell me what the pastor said. And I said I didn't ask what the pastor said. I said what'd you get out of it, Meaning how are you going to use it, how are you going to apply it to your life this week, Because we'll be back next Sunday. So you empty the tank between now and next Saturday, fill it back up next Sunday, use it to move forward and grow Right. And so that's the big thing. And you see that in a lot of places in life that's one of the biggest problems that we see, Like when you know somebody will call and say, hey, I'm considering doing business.

Speaker 1: 9:29

I've talked to a couple of other agencies. Those agencies promised me strategy in a certain number of clips and I'm like great. They told you what you're going to spend, when are you going to make it? When are you going to get a return on investment? That conversation never happens in those sales meetings. That's the point of advertising, right? So you know, I want to know who your editors are if I'm working with you, have your editors ever sold anything? Because if they haven't sold anything, how can they make a piece of video that sells something? Right? So looking good and converting new customers are two different things, right? So there's obviously an art and a science and even recipes to make ads that are to create ads that make people take action, and there's a lot of things that look really great that don't sell anything, and if you went on my Instagram right now, there's probably 5,000 really good looking things that don't sell anything.

Speaker 2: 10:23

You know, I think about that, nick, and as we transition, maybe even from that personal side into the business side because they are mirrored really well, and you think about your behaviors and your question to your family as they hear the message on Sunday morning sounds similar to the questions you may have for clients that come into you as well. Is that what I'm teaching you? What are you doing to bring that forward? So, who are the type of leaders, the type of business people that you're looking to work with, and who are the ones you end up saying no to as well, cause you know they're not going to be, uh, in essence, doing the things that you're teaching them to do?

Speaker 1: 10:56

If people don't do what they know is or what they should do, it's one of two things they don't believe that they, they don't believe in themselves, they don't believe they're worthy. Or that they don't believe in themselves, they don't believe they're worthy or that they can have whatever it is that can be had from whatever it is they're doing, or they don't believe the hype in what they're doing. So my job is to figure out do you believe in yourself enough to win? And then, do you believe in what it is that we're talking about enough to actually do it and follow through At the end of the day, doing what you said you're going to do? That's that's the most important and probably one of the most uncommon things that that people can do. It happens all the time. They say they're going to do something and they don't do it.

Speaker 1: 11:36

So I'm looking for those people that can do what they say they're going to do more times than not, because that's momentum in the right direction. And then those people are the ones that like the whole reason that you advertise is because there's analytics, there's strategy, there's a purpose behind every single piece or whatever it is that you're doing, which means, like you know, a lot of times you might create an ad. You're going to run it multiple times. Well, you got to run it multiple times on time, on schedule and everything else Right. So, um, it's, advertising is very, very important and social media is really important because it's I mean, I look at Instagram as a CRM, with a newsfeed, with a live feed. You know what I mean. So, however we use our CRM, we're using a lot of those same tools and habits with our social media.

Speaker 2: 12:18

Right, sliding into other people's DMs and things like that, paying attention to what they're liking and what they're talking to you about and those stories that are there, all things that are very important. I'm curious, nick, because you know we've both worked with an organization that ultimately teach uh. We're most powerfully positioned to help the person that we used to be. How do you use your story uh to influence your clients, to teach them, to help them understand uh what can happen, and maybe share one of those misses just swinging a miss that you had up until the point you were 35? That has helped shape your business today.

Speaker 1: 12:54

Well, one of the biggest problems that I have that I constantly fight in business is I don't part ways with people soon enough. So I want to change people, sometimes when it's the wrong kind of change. I need to just change the people, not change the people, if that makes sense. I can't change a person, but I can remove that person from the circle and put somebody else in there. That's the kind of change that's often required, Because a lot of times I make it about the person that probably shouldn't be here anymore. Yet I'm holding on to them when that's not the most important person in the equation. They're actually here to serve the business that serves a person and I got to do what's best for that person the customer at the end of the journey, right? So that's probably like my biggest thing I need to work on in leadership constantly is it's okay if you're not the person for me right now? You know what I mean as a matter of fact, if I'm spending time with the wrong person, the right person isn't getting the attention they need, Right.

Speaker 1: 13:49

And that's how you you have to think about it that way.

Speaker 2: 13:52

Yeah, all those yeses that you say are no's to somebody else.

Speaker 2: 13:54

If you look at it from that perspective and I actually had, uh, when I thought about starting my own company five years ago it was a conversation with a business mentor of mine who said you know, you don't have to worry right now about who you say yes to, because at some point in your journey you're going to have to decide who you're going to say no to. They're not lined up with your values, they're not lined up with, again, the disciplines that you're trying to teach them and make that happen. And I got to tell you, nick, it's one that I struggle with as well, and I'm going to assume that leaders struggle with it every day, whether it's employees that they work for that may be getting results that are very important and their behaviors aren't lined up, but they have to hold on to that person because they're so valuable, they're a rainmaker in their organization, but they know they're doing damage. It's happening similar in business for you. So how have you developed that skill? What is it for you, nick, that allows you to get better at that?

Speaker 1: 14:51

The same way a manager makes out a lineup or puts in a substitution in the middle of a game, or a pinch hitter or a pitcher. You lean on what you know, you lean on analytics, you lean on the outcome that you're chasing right now, which usually, at the end of the day a satisfied customer is the ultimate outcome for any business. So if you can really hone in and focus on that and make sure that you've got the right people, a lot of times it's not often the wrong person, they're just in the wrong position. Tom Brady won a lot of Super Bowls, but if you'd have put the center behind him and Tom Brady hiked the ball to the center and he was the quarterback, they wouldn't have done as good, they would have been out of position. So, as silly as that sounds, a lot of times that is the fundamental issue.

Speaker 2: 15:36

Hey, uncommon Leaders, hope you're enjoying the episode. So far. I believe in doing business with people you like and trust, and not just a company name. That's why a strong personal brand is essential, whether you're an entrepreneur or a leader within a company. Brand Builders Group, the folks who have been helping me refine my own personal brand are offering a free consultation call with one of their expert brand strategists. They'll help you identify your uniqueness, craft a compelling story and develop a step-by-step plan to elevate your impact. So head on over to coachjohngallaghercom slash BBG, as in Brand Builders Group, to schedule your free call and take the first step toward building a personal brand that gets you noticed for all the right reasons. That's coachjohngallaghercom slash BBG. Now let's get back to the episode.

Speaker 2: 16:13

Absolutely Well again, you talk about that baseball analogy. Those nine players on the field have different positions for a reason. You're generally not going to put that pitcher at shortstop. That may work when they're young, but that's not going to work in professional baseball. For success, you got to find the right seat for the person, the right position on the field for them to play or, frankly, make changes when they are not doing the things that they need to be doing, all things that are very important, and I love using sports analogies to go through that. Look, if you waited until you were 35 to stop being a kid, some of the things that you've achieved since you were 35 are pretty astounding, pretty uncommon in terms of business growth, in terms of the philanthropy that you talk about and how you give back. What do you think are the one or two attributes that you have that have made that possible when you hit 35?

Speaker 1: 17:07

It's man, it's just drive, it's just, it's just drive. It's confidence, it's, it's a, it's obsession, it's wanting to know. You know, once you figure out your purpose like that is, once you figure out your purpose right now, cause my purpose has changed multiple times. But once you figure out your purpose right now, because my purpose has changed multiple times but once you figure out your purpose, you have to finish whatever it is that you're called to do to serve that purpose, because that's where the gift of the next thing is hidden is in the end of something else, right? So if you quit and you don't finish, you don't get the gift at the end and you definitely don't find what's in it for the next person. Even going back to people, there's only so much time you have for the people in your life. So I think a lot of times you know God has to remove somebody from your life to make room for the next person. So at the end of the day, it's capacity, it's understanding what all your KPIs are that are going to make you successful. Most importantly, it's knowing exactly where it is that you want to go. Your GPS only works if you give it a specific destination at the end. If I just type in Nashville, tennessee, I couldn't tell you if I'll even be an hour from where it is that I need to go. But if I give it a specific address, it's going to give me all the ways in which I can go there, how long it's going to take to get there and if something happens to that path along the way, it's going to give me all the new ways in which I can get there and the new time of arrival at that destination. So if you just treat your whole life like a GPS, everything that you're doing like a GPS it's crazy. You'll find out where you're at in your journey.

Speaker 1: 18:37

You know, like one of my favorite things I love to say is we, most of us went to school for at least 13 years, k through 12. What I'm for sure of is if I'd have been there eight, nine, 10 years and I didn't know when I was getting out, I would have been out, Dude, I'm never getting out of here. But if they were like no, no, no, dude, you only got three more years and it's over, I'm like oh, okay, I get it. So, especially when it comes to digital marketing, social media and such people can really get into it for about 90 days. But day 91 is when all of a sudden they realize I ain't made any money.

Speaker 1: 19:09

If I'm not making money doing it, it's a hobby. I like doing other things better than this for my hobbies. Again, if you're going to post one time, if you're only going to do it once, why do it once? What were you going to get out of that? Most of the time it's because they wanted to post. It was about you and not the people you can help. At the end of the day, if it's about the people you can help, you'd be posting every minute of every single day because you'd want them to get your message. Does that make sense?

Speaker 2: 19:39

I'm following you, nick. As I listen to you, there's words that come to my mind. Well, first of all, as you talked about the GPS, it's intentionality. Yeah, some is not a number, soon is not a time, and Nashville is not the place where you want to finalize. It's got to be that address that you want to hit, so you know you're going to get there. So, being very intentional and I also hear that in terms of even the relationships that you allow in your life, you have to be very intentional.

Speaker 2: 20:03

Second thing I heard, you know heard is the direction, is the target. You've got to have a target that you want to hit. How are you going to know when you get there? If you just put Nashville, you'll see the sign when you come in, but have you really won? And so having a scoreboard, having a target, knowing when you get there, is very important as well. And then the last is that discipline.

Speaker 2: 20:23

Over and over again, the ones who are going to win are consistent you use the word drive but the ones that are going to win are consistently doing the same thing over and over again. Ultimately, until they see those results. Many times, at least what I've heard. You know people will quit a day or two before they get to that journey because it just gets to be a little bit too hard. I think all those, all those points that you have, are be a little bit too hard. I think all those points that you have are totally critical. Now and I've also heard you talking in the mix you drive very important as a dad and husband and business leader. How do you intentionally balance out that GPS as well to make sure that you're able to be able to have the time to coach your son on his baseball team and be able to be a good husband as well?

Speaker 1: 21:09

Uh, and be able to be priorities, priorities, prioritization, right. So when you have those things in order, uh, first and foremost is, um, you know my own faith. If I'm not healthy enough to help my son and my wife or anybody else, I can't do that. Right? You can't help people off the airplane If you're passed out on the floor. You have to have the oxygen mask on yourself first, right? So, like, that's probably one of the biggest mistakes that even I made as a, as a young entrepreneur, is I want to help everybody else, but I haven't helped myself first, and so I wasn't in a place of health to do that. I wasn't qualified to do so.

Speaker 1: 21:45

There's a lot of people like you can get a great education off of YouTube, with people saying a lot of great and profound things that you agree with, and then you can get a camera out and repeat those over and over and over again and create some really great sound bites, but if you haven't learned to actually apply what it is that you're talking about, that you're learning, then you can't help other people do it. So my whole thing is breaking down the playbook of top performers so you can get to that next level too. So I can't speak with wisdom to really anything that I haven't done. I can only tell you the stuff that we teach or the stuff that we help people out with is the stuff that worked for us or the people that mentored us. Outside of that, I can have an opinion on it, but that's it. That's all. That it's worth is just an opinion.

Speaker 1: 22:27

So you know our parents. I think it's been proven in the last five or six years that you know a lot of the trust, the blind trust, that our, that our parents put into our government, or even our, our doctors and teachers and facilitators it was. It was a blind trust. Maybe it was earned, maybe it was earned, but trust can be unearned very quickly too, and that's as a parent coming up. You know there was a lot of things that my parents didn't question, probably cause they didn't need to. But we need to question certain things as parents to make sure that it is in the best interest of our family, our kids and what it is that we're doing because we are one of one. Our kids are one of one, our kids and what it is that we're doing Because we are one of one. Our kids are one of one, our household is one of one.

Speaker 2: 23:14

We are incredibly unique, which means a one-size-fits-all solution probably isn't the best thing for most of us. Amen, nick, I appreciate that, and you talked about this and how you're doing your business. You talked about the playbook. Let's move over to your business here for just a minute. Social media is a big part of what you got going on. Right now, tell us who it is that you're helping and how you're helping them right now.

Speaker 1: 23:30

Well, let me say this. So obviously, the person that I'm the best to help is somebody that's where I was in my past, right, somebody that's in line with the same journey. So I help a lot of athletes, help a lot of business owners, help a lot of husbands and fathers. If you're in your mid 40s, I'm probably somebody that can help you Right, because that's where I'm at. Are you in your early 40s or late 30s? So you know at the, at the end of the day, if you've got something that you're passionate about that you believe can help other people, I help you connect with those other people. Right, we're, and we do that through scale, through scaling content.

Speaker 2: 24:08

When you think about one story, nick, that's been extremely impactful for you and with someone you've worked with. Could you share a story with us?

Speaker 1: 24:31

that made me think differently about what it was, that we were doing our purpose, how we connected with other people. So he really showed me the power and the potential of podcasting social media at a high level, like we're doing it today. He really showed me the reach and, more importantly, the influence that you can have by doing it right and, at the end of the day, I grew up with my dad in the music business, so people look at social media. The key word. There's two words to social media social and media. So, first of all, how social is your media? That's really important, but it's media. So how does all media make money in common? And if your social media should probably have a lot of those same things in common? People don't look at it that way.

Speaker 1: 25:15

Podcasting, like. If you look at the evolution of podcasting, it started out just like radio bad audio that got better. Then they put a bad video element into it and that got better Right. So like and yeah, even so, even social media, like you know, how does what's? What is Netflix, hulu, apple TV, nbc, abc, fox, like they all have content. That's this in distribution. What do they have in common?

Speaker 1: 25:39

Like dude, not like 90 or so percent, maybe more, is like is reruns. It's not new. So why does all your media have to be new? That's where the expense is. When you have a piece that hits, why not run it over and over again? Are you only going to see that KFC commercial one time? Are they only going to play Jelly Roll's new song one time? When something works, do it again. Give it to them again over and over and over. If you look at live TV, there's a guide and there's an ad schedule attached to that. Why wouldn't you want your media to look the same way? Live TV there's a guide and there's an ad schedule attached to that.

Speaker 2: 26:12

Why wouldn't you want your media to look the same way. That's what we're doing, nick. I love that. Again, again back to that consistency time period and when you find something that works, stick with it in terms of understanding that there may be an opportunity to improve it as you go down the line. You talked about it moving from bad audio to good audio, to bad video to good video. You go back I'm a little bit older and you go back even further. Like bad audio really was this monthly CD that you got from a leadership expert that came in, or, before that, the monthly cassette tape that came in and you had to listen to. You talk about bad audio and not being able to interact with it. The evolution of that is pretty powerful. Let's talk about that evolution, how it's impacting your business. What about AI, nick? What are you seeing in that space as we move toward better video and all of that, and how are you encouraging your clients to use it or not use AI to help them out?

Speaker 1: 27:00

AI is a very powerful tool. All right, now check it out. I'm not somebody that would be considered an expert shot with any type of gun. All right, so you can give me the biggest and best gun that the military might use and it's going to just absolutely overpower me. I'm not going to know how to use it. I'm going to use it like a beginner.

Speaker 1: 27:20

Okay, so the only way that that gun is can serve somebody is if somebody that is really experienced and has a high education in guns AI is the same way. It's like it's. It could be the most, the best and most powerful gun on the planet, but if you don't know how to operate it, you're still going to get out of it. What a beginner would. Okay, so AI is powerful. However, like you know, I can use AI if I'm a really great uh uh home builder. I can use AI to create floor plans, stuff like that, based on the knowledge that I've already accumulated. I'm the pilot, but if I've never built a home before, it's not going to be near as effective. Does that make sense?

Speaker 1: 27:59

So, you've got to be an expert at whatever it is, a subject matter expert at whatever it is that you're needing the AI is assisting you with. That's one. Two there's different versions and different types of AI. When you go to Outback, if the steak cost $100, you'd be like whoa, whoa, whoa, this ain't right. Versus, if you went to Ruth's, Chris or a really expensive steakhouse and the steak was $200, you wouldn't think twice about it. So most people are still trying to figure out is this the $20 steak or the $100 steak? They don't know yet. So you don't know exactly what it is that you're looking at. Don't know yet, so what you know. You don't know what exactly what it is that you're looking at. Most people know enough about automobiles now to know that's a hundred thousand dollar automobile and that's a $20,000 automobile and why, right. But they don't know that about AI, we're not educated consumers yet.

Speaker 2: 28:42

I hadn't been around long enough. I appreciate what you have to say there too, nick. I mean, I'm trying to learn it a little bit at a time. It's hard to learn a little bit at a time, no doubt about it. I think we've gone full circle, all the way out into that AI and how it's impacting how your business is working. Is there anything else you have going on, nick, in terms of your world of philanthropy or impact, that you kind of want to share with the Uncommon Leader podcast?

Speaker 1: 29:04

Man, again, the biggest thing is reach. You can't help people that don't know you're there. You have to reach people and you have to reach them often. This is a very powerful thing that we've seen over and over and over again, because when it comes to social media, it's kind of like people that lose the same 10 pounds over and, over and over and over again. They start, they stop and they start over. That happens a lot in the world of social media, but remember this there's actually a client of mine that the biggest thing we had to overcome is when he was getting into this. He would be really, really great for three, four weeks at a time, and then he'd disappear for a month or two and then he would come back and I was like, dude, look at the traction you had in those three months. He's like, yeah, you know, it's great and I'm. I'm like well, but think about what it actually was.

Speaker 1: 29:52

You, let's say, you woke up an audience that didn't know they need to be awakened. You woke them up and you were, they were listening to you, and then one day they came back for more and you weren't there. Well, the appetite didn't go away. All you did was open the door for your competitor, right? So once you start, you can't you owe it to those people that are leaning on you to show up every single day, because, again, that's who your social media is for. Like, I don't spend a lot of time on X, but maybe my clients do. There's people that maybe I help do. It's not about me, it's about them. So if everything that you do is about them, then usually you're started in the right direction and things can go that way. And if you can keep it about them and make all the decisions you make about them, that's what makes it effective.

Speaker 1: 30:38

Like, the commercials we see on TV are not for us or, sorry, not for the people that made them. They're for us, right, they're for us. And you know. Like, even now, if you're streaming and an ad runs, they tell you this is an ad. The ad is the star of the show. When it's time for the ad, right, and like, 25% of what is consumed is an ad, okay.

Speaker 1: 30:58

So why would your social media not be that way? The model's already been proven. You're already a consumer. When people are consumers, they don't even know why they're a consumer, of what they like, what they like and why they like it, why they go there, right? There's multiple reasons in which you go to your favorite restaurant or you shop at that store. You go here, go wherever it is, use that People are going to buy you for the exact same reasons, and that's how you target people, right? So you know, two years ago, posting every day was that was the best practice.

Speaker 1: 31:30

But now that everybody's doing that, well, you got to ask yourself what's in it for Instagram, what's in it for Facebook? What's in it for YouTube? They want people on there, right? When does Nick Hyder leave Instagram when he's mindlessly scrolling? When I've scrolled long enough that nothing caught my attention, I'm like well, let me give TikTok a shot, right? So their job.

Speaker 1: 31:47

It was kind of like when we were in the nightclub business and I was a DJ, Every third song I had to capture people or they would leave. But I also didn't want them on the dance floor all night long. We didn't make any money. I needed to push them to the bar and then bring them back to the dance floor. So, again, this is an art, there's a science to all these things, and you just have to show up for people. But if you looked at our content calendar. I think you'd be blown away. Like all of our ads are listed when they get run, while they're, while we're running them, which at like, we have multiple versions of the same ad. The call to actions are different. What is it that we're we're working on and who is it that we're targeting, and why? And did they get the message? And once they got the message, if we've reached enough people but we haven't generated enough leads, we know it's a problem in the messaging. Reach is number one, priority number one, then messaging is number two.

Speaker 2: 32:39

Love that, nick. I hear the passion in it too. Where can folks learn more about you, connect with you and get to know a little bit more about what you do?

Speaker 1: 32:45

All of my socials are my name at Nick Heider, nickheidercom and, of course, on all podcast platforms under the Hit Streak.

Speaker 2: 32:52

Hit Streak podcast. I'm going to give you one last question, give you the last word. You've been very gracious with your time and for the listeners of the Uncommon Leader podcast, but I usually use this question as a billboard, but in your case, from a social media component. I'm going to give you one IG post. You can do you only get one that you're going to give you one, uh, ig post you can do Okay, you get, you only get one that you're going to give a lesson to somebody today that they're going to make a difference. What's it going to say on that Instagram post or that LinkedIn post or that social media post? That you would want to tell them and make sure they took action?

Speaker 1: 33:25

And why. Number one is whatever problem it is, um, that, uh, that we're working on solving for whoever it is, that's going to be front and center in the first three seconds of that clip. All right, so we're going to have a really, really strong hook to capture your attention. Okay, we want you to pause and think for a moment. Then we're going to give you some messaging or really outline that problem and why and what the solution might be.

Speaker 1: 33:49

Most importantly, the most important piece I told you those 5000 mindless pieces of posts on Instagram that didn't were never aimed at any revenue is because if I like what I saw, it didn't tell me what action to take next. You have to like. When you see the Pizza Hut commercial with this that looks all beautiful, they say here's how you get the pizza. That's the most important thing. Like, if your video just fades to black, you lose. You have to know that it ended and what happens next, right? So the call to action is the most important piece of any clip that you're going to have. Every single piece needs to have a call to action, whether it's like and follow for more, share it with somebody who needs to hear it. Comment this word to get in touch, whatever it might be. You got to tell them what to do to get what they if they like what they heard you got to tell them how to get it.

Speaker 2: 34:37

Love that, nick. State the problem. Call to action, get them so that you can help them solve that problem. Nick again, once again you've been very gracious in your steps forward. I know again, while you won't catch me in years, I can tell by your drive that you're going to be successful in all that you do, going forward. I appreciate you investing time with us. Thank you so much today.

Speaker 1: 35:02

Thank you, brother.

Speaker 2: 35:06

And that wraps up another episode of the Uncommon Leader Podcast. Thanks for tuning in today. If you found value in this episode, I encourage you to share it with your friends, colleagues or anyone else who could benefit from the insights and inspiration we've shared. Also, if you have a moment, I'd greatly appreciate if you could leave a rating and review on your favorite podcast platform. Your feedback not only helps us to improve, but it also helps others discover the podcast and join our growing community of uncommon leaders. Until next time, go and grow champions.