Finding Purpose and Breaking Barriers with Francine Ivey: The Synergy of Faith, Leadership, and Coaching

When was the last time you felt truly seen, understood, and ready to shatter the mental barriers holding you back? Francine Ivey, the visionary behind Consume Coaching, joins us to share her profound journey from early inklings of her purpose through personal loss, to founding a thriving coaching business. Together, we uncover the intricate relationship between faith, leadership, and the transformative power of recognition.

Embark on an enlightening exploration of identity and divine gifts as Francine deftly unpacks the battles against limiting beliefs and imposter syndrome, particularly within the context of faith-based entrepreneurship. Learn how she guides individuals to integrate their stories, personalities, and love languages, uncovering the interconnectedness of their experiences. We celebrate the victories like that of a mortgage leader who, under Francine's stewardship, broke free from the chains of a restrictive mindset to reach new heights of success.

To cap off our insightful conversation, we delve into the imperative of lifelong learning and the cutting-edge fusion of technology with coaching. I share my philosophy on the critical role of personal development and the exciting potential of AI resources like ChatGPT to enrich coaching techniques while preserving the essential human connection. Francine's passion for technology, akin to the innovative spirit of Tesla, and her dedication to harnessing these tools in the service of growth, leaves us with an invigorating message about the courage to act, underpinned by unwavering trust in divine guidance.

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Transcript

Speaker 1: 0:00

So if God calls me to a position, then to steward that position I need to do what I have to do to become who I'm supposed to be in that position. So it's not a free ticket to a title, right? No, god says I'm giving you this title now steward it. I wanna multiply in that moment.

Speaker 2: 0:22

Hey Uncommon Leaders, welcome back. This is the Uncommon Leader Podcast and I'm your host, john Gallagher. In this episode today, I have the incredible opportunity to hear from Francine Ivey, the CEO and founder of Consume Coaching. Francine opens her heart to share a touching childhood story that displays her early awareness of her desire to be seen and understood Now. This beginning sheds light on the compassionate leader that she is today, and then we dive right into Francine's transformative journey through personal tragedy and you may want to have a few tissues handy to building a thriving coaching organization. She'll also reveal resources that she utilizes, including AI, to serve her team and clients more authentically. She discusses her successful book, the 21 Kingdom Success Principles, and you'll want to hang out to the end to hear her powerful call to action. Let's get started. Francine Ivey, welcome to the Uncommon Leader Podcast. It's great to have you on the show. I'm looking forward to our conversation today. How are you doing?

Speaker 1: 1:19

I'm doing great and what an honor to be here. I've already fallen in love with your podcast and man, to know that I'm here is a big deal, so thank you so much for inviting me.

Speaker 2: 1:29

I appreciate that, francine, and I think you'll add value to the listeners today as well, as we are getting ready to prep our conversation. I know there's some good things we're going to be able to share today, but I'll start you off the same way I started off on my first time guest, and that's with a question that, if you have a story from your childhood that still impacts who you are today, as a person or as a leader?

Speaker 1: 1:54

Yeah, I really have been thinking about this one, because from listening to your podcast I knew it was coming Right, and there's just so many things. My dad was military and of course there's lots of lessons in that and then my mother was Japanese and he married her in Japan and then she got her citizenship here and I have a long legacy of these beautiful marriages all the way back to my great grandparents, and I thought, lord, what is it that I would share right now? And then he took me back to this story. When I was in elementary school, we were in Norfolk, virginia. My dad was stationed there and I remember being like in kindergarten or first grade and I kept being drawn to one child that was autistic and then another group of kids that were deaf, and I didn't know why at the time.

Speaker 1: 2:46

I remember I rode the bus with a group of the kids that were deaf and I would sit in the back and I would ask them I want to learn to talk to you. And then I remember a time when the young man in our classroom was struggling. We had I don't know why, but we were collecting telephone books. Now there are a lot of young people on here right now that are like what is that Right? We used to have these books that had everybody's telephone number in them, and so we were collecting them for some reason and he was having a hard time and he was throwing these books.

Speaker 1: 3:17

Now remember, I'm in elementary school and the teacher was so frustrated, she was yelling and she was trying to get him to stop, and I remember just making my way over to him and beginning to just speak to him and him calming down. He was not able to communicate, but there was something in that communication and I believe that as I walked away from that, god was teaching me that everyone just wants to be seen and understood. And even though he was not able to communicate the way that we were able to communicate here, I was in kindergarten first grade realizing everybody just wants to be seen and they want to be understood. And I think that is ultimately, as we get deeper into what God's called me to do now. That's ultimately where I come from. It's like a root in me that everybody just wants to be seen and they just want to be understood.

Speaker 2: 4:16

Thanks for sharing that, francine. Those are stories from our childhood again and they help to frame the conversations going forward. But I got to tell you each time I go back and those are really the pieces that I listen to the most are those stories at the start and the ones that have had impact and there's such a lasting legacy. Those are the things that stick with us more than anything else and I'm always honored that people would share and be vulnerable to share those things on the podcast and thank you, thank you for sharing your story as well, and it leads us here really today and we've got a lot of.

Speaker 2: 4:46

We have some common uh interest with regards to the organization that we are being coached by in terms of how we're going forward. But I am curious, as I had a chance to really look nearby. You're the CEO and founder of consume coaching. It's a faith-based coaching organization that helps entrepreneurs overcome their challenges and succeed in business and life without sacrificing their faith and their desires. From that standpoint, you've also had a career in ministry as a pastor's wife, as you were explaining to me before we got started and even a successful business. How did you end up in coaching? What led you to that and starting Consume Coach.

Speaker 1: 5:24

Yeah, it came from a pretty hard place. So, 27 years of incredible ministry I would actually tell you that 27 years of honeymoon marriage, his blue eyes I just think about his eyes and him holding my hand and my tummy still turns like a school girl. And we did business together. We did ministry together, we homeschooled the kids, we traveled together. So we really didn't even have those times apart, because everything we did we did out of our home and we did it all together. So we had built churches, we'd done evangelism, we did all the stuff right.

Speaker 1: 6:07

And so, january 8th of 2017, my husband preached an incredible message in a pretty early church start. My daughter and my middle daughter was leading worship that morning and my 11-year-old son gave his life to Christ that day. As a matter of fact, we have the whole sermon on video and his little hands going up on his dad's shoulder giving his life to Christ that day. As a matter of fact, we have the whole sermon on video and his little hands going up on his dad's shoulder giving his life to Christ that morning, and we have that in the corner of the video. Incredible morning. That afternoon, we're sitting down eating fried chicken, which is the preacher's bird for dinner in the afternoon. And so we were sitting there and my husband looked across the table from me the kids had already left the table and he said this is the day of the Ivies and of course that's our last name. And I said what do you mean by that? And he said I just feel like I couldn't be happier with where our family is right now. Little did I know just a few hours later I would need those words so badly.

Speaker 1: 7:04

I stepped into a business meeting with my team my sales team and we were on a call talking about audacious faith, and I stepped outside of the office. He had told me he was going to run to the store get some creamer. We normally had coffee in the evening and discussed our week, but he wasn't home and the store was just really five minutes around the corner. So I looked at the kids and I said hey, where's dad? And they said he hadn't come back yet. Unbeknownst to me, I don't even know why I did it, but I grabbed my keys and I jumped in the car and took off to figure out what was going on. I think the Lord was already preparing my heart, and as I rounded the curve I saw the semi truck and I saw all the lights.

Speaker 1: 7:48

And within a matter of minutes, my life was crumbling around me. He was on the way home and the truck went through a light too fast and he, instead of coming home to me, he went home to be with Jesus and honestly, I really and honestly, everything crumbled at that moment. When you're a pastor's wife, my identity was gone. My spiritual leader was gone. My whole future felt like it was laying on the ground. And after telling my kids and, of course, everybody rushed into the house and the house was full of people. I remember saying, hey, watch the kids for me, I just need to go in my bedroom, I just need a moment. And I didn't even make it to the bed. I crumbled to the floor as the door shut.

Speaker 1: 8:41

Tears were just streaming down my face and I remember being just in that pivotal moment of I have a choice to make. Right now, I can say, god, I'm done. I can crawl in that bed, cover my head with the covers and say you know what I did, all the things. You know, I prayed, I've served you, I've been diligent, all the things. And, god, you failed me and I literally had the choice to quit in that moment, or I had the choice to cling to him harder than I've ever cling to him before.

Speaker 1: 9:15

And in that moment I remember making that choice and saying God, I need you. And so, as those tears were hitting that carpet, I remember thinking to him God, I don't understand this pain, I really don't. It was literally physical, even more than emotional. And those the tears, I said God, if you'll take these tears, if you'll take this pain and somehow give it purpose, I'll give it to you, I'll give it to you. Give it purpose, I'll give it to you, I'll give it to you. Little did I know, four days after the funeral, god would call me to jump on a live. It was Facebook Live. At the time, periscope was going away, facebook Live had just become the big thing. My husband was doing this 20-minute devotional. Of course he was a preacher, so it turned into 45 minutes, usually.

Speaker 1: 10:03

But, he was doing this 20-minute devotional every morning for people as they were going to work, and God said get on the Daily Devo. And I was like I'm not the one with the war doctorate, scott, I'm not the teacher, I was second chair. I sat on the pew, I rooted him on, I sang alongside of him, but I'm not the preacher. And I argued with him but I'm not the preacher. And I argued with him and God won and he said get on the call, get on the live. And so, right at 7.30, which was wild because we argued for maybe two hours I turned on the lights, I turned on the mic and I went live and honest to goodness, like ugly tears, raw and real. This is where it hurts, this is where we're at, this is where God's meeting us and this is how he's healing us. And I figured 50 of my friends would watch, but it was 34,000.

Speaker 1: 10:55

Before midnight that night, the video went viral. People were messaging me from behind because it was so authentic and real and it was real pain, right. Why do bad things happen to good people? What you did, you know you guys lived right. Why would this happen to you? Well, it doesn't make sense. And so I spent the next three and a half years going live every morning, monday through Friday, walking people through that valley with me and showing them where God was not on the mountaintop, but in the middle of your storm, in the middle where the giants feel like they're winning and out. Of. That is where all the coaching came out of.

Speaker 2: 11:39

Right I'm saying so. You know I knew only a little of that story. As I look at your bio and tried to be prepared and even myself be uncomfortable, and I still felt the physical tension in my body as you were telling that story that I am sorry for your loss and there are words that make that easier. As a man of faith, I think I would be in a very similar place in terms of the why and the anger that are there. I find it very ironic at the end, our home group with church is going through a study right now that's focused on Psalm 23 and that you know he would walk us through that valley.

Speaker 2: 12:24

He doesn't walk us to it and let us just go on and on our own, but he's walking through that valley with us and get it. He'll get us through on the other side. So to to turn that into something that became viral and the impact that you had, uh, and your husband's legacy had on over 34,000 people just that one day, and what it's done now is pretty powerful. So I do appreciate you sharing that and I can't imagine how difficult it is to say that story many times. So that brings you today.

Speaker 2: 12:56

You've chosen to go into coaching a faith based entrepreneurs. I would imagine when you get a chance, then you have the opportunity to to share that story. When folks are going through tough times, when they're challenged, when they're distracted in their work and when they're frankly feeling like they can't do it anymore because entrepreneurs, you know, go through those valleys, they go through those challenges. You have the business background that goes on as you do. Then, if we can move that conversation into coaching, and who you work with, what are some of the biggest challenges that you run into in working with individuals, francine?

Speaker 1: 13:35

Helping them understand who they really are. I think God's given me such a gift to be able to, and my team such a gift to be able to really see who they were created to be and the world seems to deal with this limiting belief and this imposter syndrome of all the negativity that they've heard since childhood, and really helping them understand and unpacking that they're truly equipped. Already, most of what we coach, they've already been somewhat doing without intentionality. My husband used to say, all the time titles should be redundant. Right, we're already walking in those gifts. It's just we don't recognize it, you know. And it boils down to the fact that people can't read a label because they're inside the bottle, right? And that's why a coach is so important in your life, a coach and a mentor to kind of let you, let you see what's on that label and see the potential.

Speaker 2: 14:41

I love that and I do think one of the coach's primary jobs is to help that person get out of their own way. No doubt about it. Your terms of the limiting beliefs, the fears that people face the imposter syndrome, even looking at the book behind on my shoulder, and it just came out yesterday by Jamie Kernelimo worthy self-confidence, but also having self-worth uh that you, you know you are great in that case of faith-based entrepreneurs.

Speaker 2: 15:08

You are a child of God as well, as you go forward with that. So you help them to see that you create, you know this assessment and help them see their gaps. What are the steps, then, that you take them through to to heal and to be more successful?

Speaker 1: 15:22

Yeah, I think many of them. So we have several pillars. Obviously, we hit identity first right, and not just identity and what you've done, but of who you are, and with us being unapologetically faith-based. It's all based in what the Holy Spirit has endowed in them, their gifts. What has God already said about them? We bring in their story. I know the power of story and testimony, obviously through my own, and so we bring in their story. We bring in their giftings. We bring in the God-given personalities, their love languages. What they felt like has been all different things right, that have been different parts of their life, and they feel strewn in 14 different directions. Really, god's been developing this story, this beautiful story and purpose, and we just help them bring it all together and see how it's their next step and it all goes together.

Speaker 2: 16:25

Hey listeners, I want to take a quick moment to share something special with you. Many of the topics and discussions we have on this podcast are areas where I provide coaching and consulting services for individuals and organizations. If you've been inspired by our conversation and are seeking a catalyst for change in your own life or within your team, I invite you to visit coachjohngallaghercom forward slash free call to sign up for a free coaching call with me. It's an opportunity for us to connect, discuss your unique challenges and explore how coaching or consulting can benefit you and your team. Okay, let's get back to the show.

Speaker 2: 17:03

I love that and, again, starting with identity, I think that's really powerful to have them see, you know, create, whether it's creating. I am statements in terms of understanding that, thinking of their future rather than what their past has been like, and those things to overcome, even as, again, business leaders, and how important that is to go uh, important to go through. You've got a team of coaches and I, I, I mean how important that is to go through. You've got a team of coaches and I just get excited kind of hearing some of the things that you've gone through with them in terms of that team. Do you have a success story that you're ultimately proud of, a story from a client and you don't have to reveal who that is, Obviously, I'm not asking you to change that, but just one that where you have had significant breakthrough working with someone that you feel really good about.

Speaker 1: 17:46

Goodness gracious, on one side. I think the thing that surprised me is, at one point here I was ministry background and then God calls me into coaching. I didn't even know what it was in 2018. I went to my first certification and at that point it was live coaching. I had kind of partnered with the counselor that had walked us through grief and just helping people. When they're coming out of counseling, they need a coach to start moving forward. Now they've gone from zero you know negative 10 to zero and they're done with the counseling part of that. But now it's time to move forward right In new steps and new ways, without all that brokenness that they've gotten rid of right. And so that's what I was doing at first. And then all of a sudden, now the blue God calls me to this corporate company. They're literally you know, they reach out to me. I'm like I'm not qualified, like I don't understand that I'm in this corporate company and through several interviews, they actually hire me. I'm like I don't understand. I'm secular, not at all faith-based. I'm kicking and screaming going, knowing that God's sending me and in the first three months I'm literally coaching that God's sending me and in the first three months I'm literally coaching 10 different industries I've never been a part of. I'm not mentoring, because you can't mentor what you've not done right, but I'm coaching right and I am seeing the power of coaching and the reason why I want to share this story in particular.

Speaker 1: 19:16

Yes, this client was a believer, but it was in that corporate setting and I think I saw the power of what coaching really can do and the importance of mindset along with skillset, right and then creating habits and accountability, which is ultimately what coaching is. And so this was a beautiful mortgage leader and she did really well. I mean, she was very successful. But she said I never can go on vacation and when I even get to go on vacation I have to take my computer. And she said and I never can hit that 25 million mark. Like I just can't hit that mark and I really want to start. You know that's what she wanted to close monthly, and so we started delving in. Of course you know that's what she wanted to close monthly and so we started delving in. Of course you know skills and sales skills. I'm looking at her pipeline. We're crunching numbers. I mean we're doing all the things right, making sure that she's organized, that she has good follow-up We've got, we hired an assistant to try to help with time management and things like that.

Speaker 1: 20:21

But the more I looked at her systems, I'm like I think you've got this, and so the more and more I realized she's got all that and, honestly, I just began to pray about it. I was like God, what's holding her back? And it was mindset. It was total mindset, understanding what I call CIA, which is controllables, and things you can influence and things you have to accept, and being able to take a moment and lay it inside which column Is this controllable? Is this something that I can influence? Or is this just something I have to accept? Because what was happening? If you're're in mortgage, you know exactly what happens. Right, you're in mode, you've done all your work and then, all of a sudden, the realtor does something that they should, or the, the, the new buyer or the seller yeah, buys something right that they're not supposed to buy, and your whole deal blows up on you and so you feel like so much is out of your control.

Speaker 1: 21:22

Well, when you try to take what's out of your control, well, when you try to take what's out of your control and stick it in that controllable place, you actually implode, right Emotionally you implode. And if she didn't just go in her room and throw the covers over her head, she would at best just be trudging through the day, which would slow down everything that was going on. As soon as I mean that simple understanding of what needs to, what situation needs to land in what area, and knowing what to do from there, right, radically changed her business like way over 25 million a month, went on three vacations that year. It so it taught me that sometimes our mindset and the skills around understanding how our mind works and how we limit it, and all of those maybe may make the drastic difference that you need in your business. And I think that just blew me away and, of course you know, derived totally from me just going God, what's stopping, because all the numbers look right.

Speaker 2: 22:33

Yeah, Sometimes we won't rise to our systems as well. I mean, we've heard that said before we won't rise to the level of our expectations, We'll fall to the level of our systems. But if we can't embrace those systems that we've put in place and run them through, it becomes very difficult to execute on those systems, to have those checks and balances made to happen. And, again, very much, what a coach can do to try and work their way through and what God can do when you go out there and ask because it's something that he will respond to you mentioned the 25 million number, the vacation. Uh, I'm going to ask for a friend, a friend, right? Okay, We'll see how that goes and cause that. That number is out there like the big number and as a faith-based entrepreneur, as a faith-based business person, there's often a tension between how much money should I make and what's the kingdom impact?

Speaker 1: 23:24

And is it.

Speaker 2: 23:25

You know too many times you're thrown at you. The love of money is the root of all evil. What that's? I don't think that's what happens, but how do you coach a person that's suffering through that tension of trying to elevate their business to make more money, yet also trying to make the kingdom impact that they want to have? Elevate their business to make more money, yet also trying to make the kingdom impact that they want to have?

Speaker 1: 23:43

I think my first statement that I want to make over that is money is just a resource, as long as it doesn't become your identity right, my number, it has nothing to do with my identity, but I want to be such a good steward because if I'm a good steward, then the Lord can grant me the ability to steward that money right. That's His. I remember a time when God had given us some amazing resources. I was top 0.1% in a company in the midst of being in ministry and we ended up getting a home that I struggled with. I did not put on social media, I did not take pictures with it behind me, I was very careful, because of being in ministry, not to post it, but it was many, many square foot. It was a house that was definitely a God gift to us and I remember getting in the living room floor before I even showed it to the kids, before we ever moved a piece of furniture in it. And I remember telling God this is yours. You've given it to me for this season. Just don't let it become my identity for this season. Just don't let it become my identity. Never let it grasp my heart. It is yours and whatever you want to do with it, and forever long you give it to me. Thank you, thank you. So, whether it is a seven-figure income or six, those are just resources. It's not my identity.

Speaker 1: 25:14

And when I realized that and here's the thing to think that God wants to keep us, that it is somehow glorious to God in some way to keep us poor, now, there's nothing wrong with being in lack. At times I've been in lack At times I've been abundant. But there's also a difference between having big goals to make great revenue so that you can have resources, so that you can steward it the way God told you to steward it, because you're a trusted servant of his. I would much rather the revenue that's out there in the world to be funneled through Christians who are going to use it the way God tells them to use it than for it to be just out in the world being used in the wrong ways.

Speaker 2: 26:07

Thank you, francine. I'll share that message with that friend. No doubt about it. Yes, let that person know Again I'm hearing it's not our identity. Let that person know Again I'm hearing it's not our identity. Understand that it's also not our money.

Speaker 2: 26:20

And if we can be faithful stewards of that. There is the opportunity to be in abundance as long as we steward those resources the way God wants them to be used Absolutely. I appreciate you sharing that, Francine, for you to be a good coach, you've got to stay on top of your own personal development. How do you stay on top of that and kind of practice what you preach when it comes to your own habits and disciplines to be the leader that you need to be?

Speaker 1: 26:46

Yeah, Number one I always have a coach. I can't say that I believe in coaching if me, as a coach, don't have a coach. Right, I do believe, even as a coach, we cannot. If you're inside the bottle, you can't read the label, right? You think about every athlete out there. They can out, throw out, block every, every coach that. But that coach has the eye to see what needs to be adjusted. I heard there was a quarterback and he literally had four coaches One watched his hands, one watched his feet, you know, and I'm thinking to myself One watched his hands.

Speaker 1: 27:16

One watched his feet and I'm thinking to myself yeah, that's number one. I always have a coach. I have someone I've given permission to hold me accountable and to help me create new habits, because I'm not going to improve without it. And the other thing is I'm a student of the game. I am always learning. I love books, I'm a reader, I love podcasts, I, um, you know, I, I, I joke with people that much of what God's ever called me to do, um, I was not qualified ever to do what he's called me to do. But here's the thing I didn't stay that way because I believe in stewardship, right? So if God calls me to a position, then to steward that position, I need to do what I have to do to become who I'm supposed to be in that position. So it's not a free ticket to a title, right? No, god says I'm giving you this title, now steward it. I want to multiply in that moment.

Speaker 2: 28:20

Love that he doesn't call the qualified, he qualifies the called Yep, and we take that discipline and that habit that he's asked us to do. Philippians 4.9 is pretty clear I've given you the thoughts, I've given you the resources. Now take action on it and make something happen. Absolutely, when I think about that as well, is there a book, so your reader, that specifically had a big influence on you and your coaching style?

Speaker 1: 28:45

It's a book that I actually do send my clients, and that is Chase the Lion by Mark Batterson. I love the idea. The whole idea of it is that and I can't remember the name of the, of the biblical character, but it actually says he chased the lion into a snowy pit and, and, and Mark brings out in the front end he says what kind of person. It's one thing to protect yourself from a lion chasing you. It's a whole nother thing to chase the lion.

Speaker 2: 29:12

Right.

Speaker 1: 29:13

And um, that's the kind of clients want, ones that are willing to chase the lion.

Speaker 2: 29:21

If you have me curious, I'm going to look that one up.

Speaker 1: 29:22

Add it to the reading list.

Speaker 2: 29:23

Thank you for sharing that. I have so many things that I keep asking you. I'm just going to honor our time as we go forward the level of client that you deal with. Again, you have to stay ahead of them as well. Technology-wise, what's your viewpoint on starting to use kind of the different tools and technology as well AI and some of the other things that are available out there?

Speaker 1: 29:49

Use it as a resource. For me, ai is like Google right, it's not supposed to replace you, google right it it. It's not supposed to replace you, but if it is a source to be able to, I love I have. I use chat GPT and I will just have a conversation with it, like especially when, when we're looking at we just did a real big kind of um maneuver in our um because of working with BBG and working at you know, a maneuver with our ideal client, and so I just I have this one running chat GPT where I just talk to them about my client, like this is what they struggle with in this, and and we just keep deepening and deepening Tell me what the 52 questions are that my client most needs. What kind of conversation are they having with their best friend when they're frustrated with their day and they're just unloading? What are they frustrated with? And I just keep digging deeper. Now I'm not cutting and pasting it right. I want me in this, but for me to be able to use that as a resource is just beautiful.

Speaker 1: 30:52

I'm a tech girl. I have a Tesla car. That's not even I mean. You know that's. That's not a car. You know you're driving a computer.

Speaker 2: 30:59

So, asking me about tech is like I love tech, so Well, I love, I love the use of it to equip you and to augment your coaching as well. I mean the use of AI. You're exactly right. The word that, um, I I hear coming up with AI that we can't lose, that AI is decades away from, is authenticity, and that word is something that we have to keep in our delivery. That copy and paste you're exactly right is not authentic at all. That you know, even again, as faith-based. There's a lot of discussions around AI and you know what if somebody evil gets a hold of it and things like that and that exists in our world. But when we can use it to equip us again, to further the impact that we want to have, I think it can be a very powerful resource. Thank you for sharing that.

Speaker 1: 31:48

And I would say this too, though just to speak to someone who may be afraid a lot of damage has been done with pen and paper as well be afraid, a lot of damage has been done with pen and paper as well, absolutely Right.

Speaker 2: 32:00

Yeah, francine, you've got a book out as well. Tell me about this. Tell me about the book you wrote and why you wrote the book and who you wrote the book for.

Speaker 1: 32:06

Yeah Well, we were redoing our website and I needed a nice freebie and honest to goodness, I I thought I love the idea of understanding that the world and all of the skill sets and all of the things that it teaches it really derives in the Word of God. There's more power in the Word of God on how to run your business and how to have the right mindset and all of those things. And so I sat down and I began to just write out all the concepts in the Bible and that pertain to how to be successful. What are the promises of God? And so I ended up writing 21 kingdom success principles that um will help you do God business God's way, tapping into the promises that God has for you. I had no idea it would be a big deal. I just thought it would be a nice download. I'll get a bunch of emails.

Speaker 1: 32:58

At one point, I was showing one of my this is so silly. At one point, I'm showing one of my clients how to put their book on Amazon. So I thought, well, I'll just put that out there on Amazon as well. And so I created the showed her how to build a cover, put all of it together. We stuck both of ours out there and then God just kind of put on my heart to do a 10-week Bible study with it. It had the largest registration I've ever had. I had no idea how much that would speak to my ideal client, my audience, and, honest to goodness John, it is. Every time I show up God just takes over at this Bible study and there are tears and we are digging in and the Holy Spirit just moves in that moment and I really believe God's pulling his church back into the marketplace to make a difference and to steward that area in a really powerful way and I'm totally honored and amazed that I get to be a part of that.

Speaker 2: 33:58

I think that's so cool. Thank you for sharing that with others, francine. Our conversation has been great. How can folks get in touch with that free resource, or even buy it online, and how can they stay in touch with you as well?

Speaker 1: 34:09

Absolutely. I'm on all the social medias IVEY, francine and, of course, consumedcoachingcom. There's lots of different ways, a ton of resources and downloads there. If you just want to tap into, if you want to do a little search about who God is and who he could be in your life, I would love that and we always offer a free strategy call. You can request one of those. Unpack your story, whatever, we're here for you.

Speaker 2: 34:37

Love that. I wanted to ask that and I had it as a note and I didn't get to. I'm going to ask it anyway. Consumed coaching where'd that name come from?

Speaker 1: 34:45

My husband's last message that January 8th was called Consumed by the Call, and he actually was calling everybody out and he was really talking about the multiplication of affecting two lives every day, just impacting two lives and being consumed by the call and realize that we're just stewarding our minutes, we're stewarding our time, and so our 501c3 is called Consumed by the Call Ministries, and our coaching, which is our own company, our own company, um and LLC, is consumed coaching, because that's what we're all about is helping.

Speaker 2: 35:21

What a great way to bookend our conversation is to honor him Absolutely. And again, I'm so glad I did ask that question and give you a chance to share it again. Francine, it's been great to have you on the show. I'm going to give you the last word here. Uh, the same last question. I always ask my guests, and that's I'm going to give you the last word here. The same last question. I always ask my guests, and that's, I'm going to give you a billboard. You can put it right there in Fort Worth, where you are. However, you want to see it. What's the message that you put on that billboard and why is it on there?

Speaker 1: 35:47

Do it afraid, Just do it afraid. God's with you. I think that the biggest issue that most people have is not knowing, is not not knowing enough. I think it's not taking action enough and, um, I think if God was talking to you, he'd say follow me, do it afraid.

Speaker 2: 36:08

Love that Again. Thank you so much, francine, for being a guest on the Uncommon Leader podcast. I wish you the best.

Speaker 1: 36:14

Thank you.

Speaker 2: 36:17

And that wraps up another episode of the Uncommon Leader Podcast. Thanks for tuning in today. If you found value in this episode, I encourage you to share it with your friends, colleagues or anyone else who could benefit from the insights and inspiration we've shared. Also, if you have a moment, I'd greatly appreciate if you could leave a rating and review on your favorite podcast platform. Your feedback not only helps us to improve, but it also helps others discover the podcast and join our growing community of uncommon leaders. Until next time, go and grow champions.