The Uncommon Leader Podcast

The Art of Building Authentic Business Relationships with Barb Betts - Episode 78

John Gallagher

Hey Uncommon Leaders Welcome Back!

Ever wonder how trust, both personal and professional, can make or break your business relationships? We sat down with Barb Betts, the CEO of a thriving real estate brokerage and a respected keynote speaker, who enlightened us on the art of relationship management. Barb's passion for teaching, which began in her childhood, has translated into her ability to build authentic connections that pave the way for success in leadership.

Barb opened up about her journey, from being a professional people pleaser to setting boundaries and standing up for herself. Drawing from her experiences in real estate, she emphasized the importance of honesty in interactions and the courage to let go of relationships or organizations that no longer serve you. This chat with Barb is sure to inspire you to take stock of your own relationships, both personal and professional.

We also dove deep into Barb's strategies for relationship management in business, focusing on the power of asking for introductions over referrals. She gave us some practical examples of how to phrase your requests without sounding salesy. In addition, Barb shared her secret weapon - a relationship management system that helped her rank her contacts and maintain consistent communication. Tune in for a wealth of insights from Barb Betts on building and managing authentic relationships.

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Did you know that many of the things that I discuss on the Uncommon Leader Podcast are subjects that I coach other leaders and organizations ? If you would be interested in having me discuss 1:1 or group coaching with you, or know someone who is looking to move from Underperforming to Uncommon in their business or life, I would love to chat with you. Click this link to set up a FREE CALL to discuss how coaching might benefit you and your team)

Until next time, Go and Grow Champions!!

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Speaker 1:

Hey, uncommon Leaders, welcome back. This is the Uncommon Leader podcast and I'm your host, john Gallagher. In today's episode, I had the pleasure of speaking with Barb Betz, a sought-after keynote speaker and the CEO of a thriving boutique real estate brokerage in Southern California. Barb's superpower lies in relationship management and authentic networking, and today she unveils her secrets to building meaningful connections that lead to better relationships and leadership success. Barb's high level of energy is sure to inspire you, and she will equip you with practical tools for navigating the often overlooked world of relationship marketing. Let's get started, barb Betz. Welcome to the Uncommon Leader podcast. It's great to have you on the show. How are you today?

Speaker 2:

I am so good, john. Thank you so much for having me Happy to be here, excited to have an incredibly inspiring conversation.

Speaker 1:

I think we're going to. It's actually a little bit as much energy as I can put together in the conversation because I'm going to have to match your energy. I've listened to you before on another podcast. I've met you before, so I'm going to do what I can to match that. As I go through Barb, every time I bring a first-time guest on, I always ask them the same question getting started out, that's to tell me a story from your childhood that still impacts who you are as a leader today.

Speaker 2:

Yeah, so that one's really easy. I was the little girl who did not want to go to the toy store. When she was little. I wanted to go to the teacher supply store. I have wanted to teach and train and help others since as long as I can remember. When kids were playing house or outside, playing Barbies or dolls or whatever they were playing, I was in my room playing school. I had a chalkboard in my room and I would set up my bedroom and I would have a grade book and a seating chart. I used all my friends at school as my students. Then, of course, the ones I didn't like that were mean to me. They always got bad grades and they always had to be in the time out list and all the things. Teaching has always been in my blood. Teaching and sharing and educating and training has always been what I wanted to do my entire life.

Speaker 1:

I love that story. That is really cool. So instead of going to the toy store, you went to the teacher store.

Speaker 2:

I did, I did. That was my favorite place to go.

Speaker 1:

So how did you end up then, moving into the space that you're in now? You're a motivational speaker, you are in the real estate business, but much more than that in terms of what you do. What is it about, barb? That is different now.

Speaker 2:

Well, it does start in real estate. I have a 21-year real estate career. I'm a real estate broker in Southern California. I still own an operator boutique real estate brokerage with my amazing husband and business partner. We still sell real estate every day. In that space I got into again my passion of teaching and training. I would be asked in office meetings to teach and present on a topic and then people would come up to me after I'd be like, oh my God, you need to be doing this all the time. I would get that feedback all the time. So I started listening to that a little bit more, doing it a little bit more, ended up at a very high-level keynote speaking in the real estate space. Fast forward now I've taken my messages and my methodologies and my systems that I have been teaching real estate agents forever about and transitioned it into understanding that business owners need to hear this message too. Now fast forward. My passion is to teach, train and educate business owners on how to grow referrals and revenue by leveraging authentic relationships.

Speaker 1:

I love that. I think you've said that a couple of times.

Speaker 2:

Yeah, it's my jam, it's my jam.

Speaker 1:

So leveraging authentic relationships. What, then, is a definition of authentic relationship for you?

Speaker 2:

You know that's an interesting so many people. Authenticity is kind of a buzzword these days and I do recognize that. And I think authenticity is it's being real, it's being you, it's being transparent, it's being vulnerable, it's a lot of things. It's not one definition, but leveraging authentic relationships to me means that you have built an authentic relationship, that you are leveraging the relationships that you have in your life, in your, with your colleagues, your neighbors, your acquaintances, your friends, your family, and you're really deepening those and having real relationships that then you build at such a deep level that you can develop trust.

Speaker 2:

And we all know that people will not do business with you unless they know you, like you and trust you. And knowing like I feel like is something that hopefully a lot of people have in their life. They have people that know them and like them. But it's the gap there between trust that I think business owners miss. They think because someone knows you and likes you, they'll automatically trust you, and you and I can probably both agree that that's not true. I know and like a lot of people. I do not trust them all. So it's about how do we, how do we leverage those authentic relationships to get to that trust, because trust is where business happens.

Speaker 1:

So the gap in terms of what you're talking about there and filling that in, and actually some of the barriers that leaders, individuals, business owners face in terms of one being aware of that gap and the need to do it, but in your coaching and your teaching and what you've done, what are some of those things that hold them back? What are the gaps that they have that can't get them there?

Speaker 2:

with regards to trust, yeah, that's a great point and there's. This is where we need to first break down trust into two different categories. I've done a lot of research on this. I've done a lot of thinking on this, because they had someone once tell me well, trust is you're honest and you're ethical and you show up and do what you say you're going to do.

Speaker 2:

And it dawned on me yes, that is part of trust, but in what we're talking about, the context we're talking about it, trust is broken down into personal integrity, which is being a good, human, ethical, honest showing up. But just because I trust you to pick me up from the airport and that you're going to be on time and you're going to show up doesn't mean I trust you with my business. And that's the other part of trust, which is the professional competence. And the thing I see business owners lacking the most is understanding that you can be as nice as you want to somebody, you can be a trustworthy, honest, fun person. But if you have not connected the dots in the professional competence and given someone, as I like to say, a reason to trust you, they're not going to naturally trust you to do business with you or, more importantly, trust you enough to send their friends and family your way.

Speaker 1:

You know, it sounds like I think the equation is pretty easy Trust is equal to personal integrity Plus. You've got to have that plus in there.

Speaker 2:

Yeah.

Speaker 1:

Professional competence. It's not one of those one or the other, although personal integrity, uh, as a must have inside of that, you'll have more if you have the competence. That goes as long as with that. Now, personal integrity and trust as you go forward. I did some homework and kind of listening to some of the other presentations that you've done before, and you are a self-proclaimed professional people pleaser, and so those who are trying to build trust there's no doubt about it. They're trying to please people. So what does that mean to you as a professional people pleaser?

Speaker 2:

Well, I used to be a professional people pleaser.

Speaker 2:

I always say being a professional people pleaser is not what you want to do in business. It's what I used to do, meaning I would never tell people the not, not the truth. I would never lie. I am a very honest person. But there's a difference between being honest and then saying what you really need to say, and or having difficult conversations or being able to tell a client listen, you hired me, I have 20 years of experience, you need to trust me and you need to listen to me that this is how we're going to proceed or this is the best option for you. And so earlier in my career as a professional people please, I would not be honest with people. I would not have the difficult Again. I would always be honest, but I would not be saying my real truth and I would not be saying the words that they didn't want to hear or having those difficult conversations. So learning to not be a professional people pleaser has been a huge step in my business and, frankly, my life.

Speaker 1:

It's something that I had a guest on recently. We talked about the difference in being kind and being nice, that if you're nice, you're not telling them everything they need to hear. You're still not telling them any lies, but you're trying to make sure that they're not upset with you when you're done. So you had to learn to be kind, though some truth in there, yeah.

Speaker 2:

I tell people that people because I realized this was something I've really had to realize, like when did it shift for me?

Speaker 2:

And I realized it was when I became a real estate broker, and a real estate broker from the perspective of the responsibility of other agents, because now the state of California identifies me as a responsible broker, which means I am responsible for all of my agents and whatever they do wrong is ultimately my responsibility. So, as I have to correct behavior or tell them we're not going to do it, we're not going to do it that way here at our company. I can't sugarcoat it anymore, I can't hide behind my words because my license is on the line. So I've learned how to do it with candor and care and conviction that I'm the if you will not expert, but I'm the higher level than you and this is what we're going to do. Differently and frankly, if you don't like it or respect it, there's another company for you to be in. And that's where I think it is spilt over into all the other areas of life, with my friends, with my family, with my children. It has really, it's really been a game changer.

Speaker 1:

So let's talk about that a little bit as well. So one is the gap you recognized, that you may became aware that you were the people, pleaser that you needed to have candor in your conversation with individuals. What are some of the disciplines or habits you had to implement to overcome that, that feeling? What was specific and how do you teach others to do it?

Speaker 2:

You know, I teach others to do it, and it all starts with an authentic relationship with yourself. Right, it all starts with. You know, relationships are your superpowers kind of my mantra, and it's three prong it's relationships with yourself, it's relationships with others and it's relationships in business, and I truly believe you cannot have a good relationship with others unless you have a good relationship with yourself. And my authenticity story and journey is really what helped me uncover all of this is that I didn't, prior to a couple of years ago, have a great relationship with myself. I wasn't even telling myself what I needed to hear, right, I was people pleasing myself, and so I think it all for me, begins with really knowing who you are, what your values are, what you're going to allow in your life and what you're not, and learning that people are going to treat you how.

Speaker 2:

You train them, and I was training people to step on me. I was training people to use me as a doormat. I was training people to take advantage of me and learning to stop that and sometimes move on from friendships and relationships as a result and tell people in my real estate company we're no longer a good fit, we're not going to do business together anymore or a client. You know, for many years I would never fire a client Now, not that I fire clients rarely, but if I need to, I have the strength and courage to do it. So I really think it begins with knowing who you are, the values and morals you stand for, and what you're going to allow and tolerate in your life and what you're not.

Speaker 1:

Barbara, I like that. I mean the word that came to my mind when you're talking about pruning.

Speaker 2:

Yeah.

Speaker 1:

Some of those things in your life that really don't need to be there, so that you can go even further.

Speaker 2:

And I would also say I've learned it also goes to your association's, organizations, networks, right, there was some groups and things I was a part of that were no longer serving me. But I didn't have the courage to say I don't want to be here anymore, because there were some people I really liked in the organization or some relationships that I had in there and it's like, how do I separate? This isn't serving me anymore, but I still like you and you know, John, you're in this group and I still. We're going to still pivot and keep this relationship.

Speaker 2:

But I don't need to be a part of this bigger group anymore because the morals and values don't serve me or I'm spending time in areas that I don't need to be spending time in because I'm so worried about the people and the judgment and all of those things. So I think it really is taking a full audit of your life. It's the people that are in your life, it's the where you're spending time on your calendar. Do those things really serve you? And then having the courage to say it's just not for me anymore and it's okay to grow out of things and relationships. Even though I'm all about relationships, I am the relationship girl. It's okay to grow from those two.

Speaker 1:

In that awareness, in that development barb of that skill set, because I think it is a discipline, I think it is a muscle that you have to be aware of. I mean, whether it's positive mindset in terms of loving self or developing a relationship, authentic relationship, with self. What was something that surprised you about yourself, then, in terms of how you came through that? Did you know that many of the things that I discuss on the Uncommon Leader podcast are subjects that I coach other leaders and organizations on? If you would be interested in having me discuss one-on-one or group coaching with you or know someone who is looking to move from underperforming to uncommon in their business or life, I would love to chat with you. Click the link in the show notes to set up a free call to discuss how coaching might benefit you and your team. Now back to the show.

Speaker 2:

That this is my mantra of when you show up, the more authentic you are, the more relatable you are. My mindset shifted because I understand now the humans want to do business with real people. When you show up authentically and relatable and people value that they know they're always getting the real you. They know they're getting an honest internal response. They know that you're not holding back, they end up opening their arms wider to you. They end up doing more business with you. They end up leaning on you for more important things and opportunities. That's really what's happened in my life. I have friends all the time that tell me that Barb 2.0 is so much cooler than Barb 1.0. I have a whole hair loss journey story that go over to my Instagram. You'll see plenty of it. My friends that know both the before me and the now me they really will tell me we like this version so much better. It's like well, what didn't you like about the first?

Speaker 1:

version.

Speaker 2:

What they'll say to me is you're so much more real now. Not that you weren't fun before, you were fun, but it was fun with a guard up. I am okay saying sorry, guys, coming back from. I go to a lot of conferences and events and we'll go out to dinner. Come back to the hotel. Everyone wants to go to the bar for that other drink. I'm like bye, I'm out. I never would have done that before. I would have gone to the bar, stopped at a bump on a log because I'm really tired and don't want to be there.

Speaker 1:

It's showing you my energy. The people pleaser, you didn't want anybody to be there.

Speaker 2:

I was afraid to let people down. Now I'm like bye, escape to the elevator, irish, goodbye, see you later. People like that because they just know they're getting me. There's no other hidden versions anymore.

Speaker 1:

I think that in those boundaries that you said in place, we could talk about those for a long time. I think it absolutely requires you to be intentional then to do that.

Speaker 2:

Yes.

Speaker 1:

Again back to those disciplines. When I studied up a little bit about some of the things that you do, you talked about a relationship management system. That sounds very mechanical and tactical for relationships. What is a relationship management system and how do you manage that?

Speaker 2:

Relationship management system is that in business, you have to have a systematic way to approach your relationships because if you don't, you're not going to move the needle forward like you want to. In your business, it's about showing up authentically, having these authentic relationships with others. But then when you look at opportunities in our business and you look at working by relationship which is what I teach and how to do relationship marketing properly you have to have a way to manage those relationships. I mean manage those relationships in a way that you are utilizing some piece of software we like to call it a client or customer relationship management system. Crm is what most people refer to it as where you have your, if you will, database of relationships.

Speaker 2:

Now, I'm not talking a mailing list, and I'm not talking just because you got an email 20 years ago and you're still dripping on them and they haven't bought anything from you. It's just that you have to have a lot of people that you would recognize in the grocery store, that you would recognize in the airport, that you actually know hey, that's John. That information has to be stored somewhere In your relationship management system. It's everything about that person that you know. It's not just contact information, but it's what are their children's names? What's our favorite sports team? What's our favorite coffee? So if you want to give them a gift or think them for something, you notice in them wine or beer or no alcohol at all, because they don't drink, are they Jewish? You need to recognize Hanukkah, all these different things about people. So you need to place the store, all that information.

Speaker 2:

And then in my world I teach that you need to rank those people and yeah, I rank my relationships. I'm like an airplane. I've got first class people, I've got people sitting back there in comfort plus a few fly Delta and I've got people at the back of the plane that I don't have the same level relationship with. And then it's taking those levels of relationship and then applying a system to stay in consistent contact with those people, and that's what a relationship management system helps you do it.

Speaker 2:

Make sure that you don't forget to connect with John, because if you don't touch base with John every so often, john and you's relationship is going to change, and if that relationship changes, the business will change, because maybe John was a great client, maybe John referred you a ton of business. Well, if you stop connecting with John and there's actually a lie. Talk about that proves this fact. If you stop staying in contact with John, john is going to forget who you are and what you do and what your relationship ever was. So that's what a relationship management system helps you do.

Speaker 1:

Love that and I actually I appreciate the creating the levels. It does feel a lack of sensitivity when you first hear it, but the fact of the matter is we all have different levels of friends that we hang out with. We have different levels of business partners that we hang out with customers. However you end up wording those things, I know there's a country song out there that talks about you get your bar friends and get your church friends, it's true, right, friends and all those things, and you just approach each one of those differently.

Speaker 1:

You do and you better manage that system properly you do Leaders, listen into this, because I think you need to hear this. I've heard you talk about a little bit. How do you then get all that information? How do you I mean, how do? It's one thing like to have the conversation right. You're like hold on a second, I got to write down the name of your dog and things like that. But what is the skill that you have that you're able to get all that and maintain at all?

Speaker 2:

Yeah. So one thing I do want to point out. Back to the rankings, these are your rankings and your level of relationship. One thing I make sure all business owners know is you do not run around telling people what level they are in your world. This is not like a John did you know You're only a three star in my world, but if you did this, you might move up to a four star. No, no, no, no, no, no, no. This is your database, it's your. This is just so that you systematically know to stay in contact with your raving fans, more often than people that maybe aren't as much of a fan, right, okay? So let's clarify that.

Speaker 2:

I always make sure people know you don't like you know, sit down and have dinner and be like congratulations, you moved up to four star.

Speaker 1:

Like you're almost there. I would imagine, as you get on these podcasts and you do the presentations, you probably have to answer that question once in a while. You're still where am I?

Speaker 2:

Well, you know what's funny is people are like you rank a relationship. I'm like you don't think the airline hasn't ranked you. You're crazy, anyways. So how do I capture all this information? So a really great question. I listen, I listen, I note and I recognize and I use this magic little thing that we all have in the palm of our hand and it's called a phone or my notebook. So we were at a brand elders group event together, right? So as we are sitting at tables, as we are conversing, I am taking notes constantly about people and things and I'm listening for cues.

Speaker 2:

For instance, sherrell Jackson is a great example. Okay, sherrell is a great friend of ours at BBG. Sherrell has Celiac disease. She has told me that numerous times. I've written that down and at the end of the event I've come home and I've taken that piece of information and put it into my client relationship management system. Why? Well, because Sherrell cannot eat, obviously, any gluten. So if I'm going to ever, one of my favorite things even though I don't eat gluten either, but one of my favorite ways to reward people is when I do get an introduction or a connection I immediately will typically send crumble cookies, because crumble cookies come hot, they come warm, they come fast and there's pretty much a crumble cookies near anybody who lives in major cities.

Speaker 1:

But send a mile from us.

Speaker 2:

Okay. So imagine if now, today, sherrell gives me a referral and I send her crumble cookies. She can't eat them. So I have taken that information, noted it in my client relationship management system so that I will never embarrass myself and send Sherrell something that she can't actually enjoy. And that is a whole little secret sauce. One little secret sauce to my whole system is how you can surprise and delight people by showing you paid attention. It could be someone at a mixer you notice or said to you when you said would you like a drink? Oh, I don't drink. Little mental note. Put it in my notes go home, john doesn't drink. That way I'm never going to send John wine because that's embarrassing, right. So it's just listening, paying attention, and I always use this example I am definitely allergic to chocolate. Fun fact, real fact, I actually-.

Speaker 1:

I don't know if I could live with that allergy.

Speaker 2:

I never get contamination and I actually did yesterday and proved to myself I'm still allergic to it. But anyways, do you know? That's the number one way I know if someone really knows me or they don't is the people that send me chocolate. The people that send me chocolate do not know me and have not listened to me, because I talk about it all the time. Now my husband loves it, so send all the chocolate because he loves it when people accidentally send me chocolate, because he gets it.

Speaker 1:

But these are just examples of how you can Not as white chocolate, because I listen to-.

Speaker 2:

No, I can absolutely have white chocolate. I cannot have regular chocolate, but so, yeah. So these are how you notice the things you got to listen. It's not, this is not easy stuff. Okay, this takes time, work and effort, but I promise you, if you start listening for cues and you listen for special things that people talk about that they get really excited and passionate about, you simply note it down, go home and put it in some kind of system, or open up your phone right there and put it in your system you will be amazed at the results you're gonna get when you start showing up in their life with those things.

Speaker 1:

Barb, I love that and I sense it. It's like the. It's not the reverse of the golden rule, but it's the golden rule, the next level. People talk about treat people the way you wanna be treated and what you're saying is to treat people the way they want to be or need to be treated with regards to those relationships. So absolutely.

Speaker 2:

Yeah.

Speaker 1:

You mentioned the word to referral and I had written this down, that I'd heard you, or I read this in one of your articles. You said never ask for referral.

Speaker 2:

Yep.

Speaker 1:

Business leaders hold on a second listen into this cause. This is important because we're always taught, whether it's in real estate or whether it's in, you know, the sales business of manufacturing, we're always looking for something to give us a referral. What do you mean? Never ask for a referral?

Speaker 2:

Yes. So let me clarify always yes. My mantra is if you want more referrals, stop asking for them. Now, what I mean by this is you are still Asking for a referral. The whole mindset is changing the words you use. Every business owner should want more referrals. That's all I teach is how to get more referrals via relationships.

Speaker 2:

But the problem with the word referral when you tell someone would you refer me to, do you have any referrals for me, can you do me a favor? When you come across someone, will you refer them to me? The problem with all of those words is typically the word referral comes with a connotation of what are you gonna do for me? Because you've heard of referral programs my dentist, if I refer them, I get $100 off my cleaning, all the things right. The second issue with it is what is a referral? When do I know they're ready? Are they ready to buy right now? Are they ready to transact right now? No, I don't wanna bother, john. Yet they're not ready. So you put it in the person's mindset of how do I know when they're ready? Because a referral is very formal, right, it's like someone's ready to do business with you.

Speaker 2:

What I teach instead is stop asking for referrals and start asking for introductions and connections instead. Can you do me a favor, john? When you come across someone insert what you do needs legal advice, wants their insurance policy reviewed, can you introduce me to neighbor, friend, colleague, acquaintance, friend, family member or connect us? So I teach a lot of times I'll say to people can you just connect us in a group text message and I'll take it from there. I'm telling you, introducing and connecting someone is absolutely a referral. They need you in some capacity.

Speaker 2:

But it comes with a completely different connotation than a referral. And the other thing I've found with this is business owners number one problem with asking for business is they don't ask for business because they don't like the way they're saying it. And when you feel like a slimy salesperson you're not gonna ask and then you don't get anything. But I don't know about you when I change those words. Can you just introduce me? That's easy for people to do and it doesn't sound like a slimy salesperson. It doesn't sound like I want a transaction out of this. I'm looking for another relationship and then it's my job to take them through my sales final process, whatever it is.

Speaker 1:

Absolutely and just said that keyword again as I listened to the introduction that makes that other person feel important and it's a relationship that they have. They don't want to make introductions necessarily if they don't have a relationship with you or that person as well. So I think that is very powerful and something that I'll keep in mind and I hope that the listeners do as well to take a look back at it. Well, barb, I know that relationships are your life. There's no doubt about it, regardless of what industry you're in or what you do. I'd like to shift, as our time comes toward the end, into something maybe a little more fun, cause again, I think, as I follow you on Instagram I think folks I'll put the link to your Instagram in there should follow you on Instagram and just see how much fun you do have with her, who you are. I just thought I'd ask you a couple fun questions, maybe a little speed round, just to figure it out. I'm gonna guess you have a karaoke song. What's your karaoke song that you sing?

Speaker 2:

You know I don't have a karaoke song. I have a dancing song and it's. My friends make fun of me all the time it's September.

Speaker 1:

Okay, I don't know.

Speaker 2:

If that song comes on, I am dancing, and I am obnoxiously dancing.

Speaker 1:

So we can't put a microphone in front of you to get you to sing it there.

Speaker 2:

I mean, I probably could try. I mean, I sing it while I'm dancing, fair enough, fair enough, okay, just like.

Speaker 1:

Are you a Mac person or a Windows person?

Speaker 2:

Oh, mac, all day long.

Speaker 1:

That's what I've heard, that I mean, I've really heard that I got a phone here.

Speaker 2:

I got a phone here. I have a Mac desktop, I have a MacBook, I have an iPad, two iPads sitting next to me.

Speaker 1:

All right, we're the host of a podcast as well. We'll put a link to that. You can tell us about that here in a minute. Are you a list on Apple podcast or Spotify or something?

Speaker 2:

Everything Apple and Spotify. It's everywhere, yep.

Speaker 1:

Okay, what about music? Spotify, apple Music, which one?

Speaker 2:

Both Spotify and Apple Music. Yeah, we use them both.

Speaker 1:

Shoot, I mean getting a like Amazon Prime. Alexa will play all kinds of music for me when I talk to you.

Speaker 2:

Yeah Well fun fact is, what most people don't know is Apple Music. If you're driving in your car and you play Apple Music versus Spotify, listen to the audio difference. You'll be blown away.

Speaker 1:

Big difference, huh.

Speaker 2:

Big difference, yeah.

Speaker 1:

I might check that out, because I do have the ability for both of those as well. Okay, just coming toward the home stretch. Barb, I know you've talked about a couple of mantras, but I want to ask you more kind of the personal side within those relationships. I'm going to give you a billboard. You can put it anywhere you want, to Southern California, which is going to be a lot of folks who are going to see it. What are you going to put on that billboard? I get just one, get one shot at it, and why do you put that message on there?

Speaker 2:

I'm going to put. Great relationships aren't built in a day. Great relationships are built daily. See, ooh, that might be a lot of words to read.

Speaker 1:

I'm in a day, but daily not. Oh, I can't write that fast right.

Speaker 2:

It's the mindset of you know, people think that they meet someone one time and that's it. They took my bestest card. They're going to send me people. No, they're not. No, they're not this is a daily activity.

Speaker 1:

That's a very intentional relationship. Yeah, love that, and I'm sure that's how you move them from one to two.

Speaker 2:

That is absolutely how I move you through, for sure.

Speaker 1:

Very cool. Barb, thank you for your time today. How can folks stay in touch with you, because I know they're going to want to hear more from?

Speaker 2:

you? Yeah, thank you for that. Well, I love Instagram more than anything, so I'm very active over on Instagram. Although I'm active on all the social platforms, I'm Barb Beths almost everywhere, super easy to find. I do have a website you can go to for information on speaking and training and everything else. And then I have a great podcast, relationships Are your Superpower, where we talk all things relationships with yourself, with others and in business.

Speaker 1:

Excellent, Barb. Thanks again for investing some time with the listeners of the Uncommon Leader Podcast. I wish you the best, okay.

Speaker 2:

Thank you, John.

Speaker 1:

Well, that's all for today's episode of the Uncommon Leader Podcast. Thanks for listening in. Please take just a minute to share this podcast with that someone you know that you thought of when you heard this episode. One of the most valuable things you can do is to rate the podcast and leave a review. You can do that on Apple Podcasts or you can rate the podcast on Spotify or any other platform you listen. Click the link in the show notes to set up a free call to discuss how coaching might benefit you and your team. Until next time, go and grow champs.

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